If everyone around you tripled their prices, you would make a killing, but then you'd quickly run out of product, have massive lines and frustrated customers. A

If everyone around you tripled their prices, you would make a killing, but then you'd quickly run out of product, have massive lines and frustrated customers. At some point you might even realize that if you raise your prices 2.5x, you'd probably make more money while still undercutting the competition. But you'd still have raised your prices.