This story line is so incredibly hackneyed. It's boring. You either believe that Amazon is a giant non-profit, some kind of cosmic joke that Bezos is playing on

This story line is so incredibly hackneyed. It's boring. You either believe that Amazon is a giant non-profit, some kind of cosmic joke that Bezos is playing on the world, or you believe that Amazon is one of the most unique and brilliant companies ever and that maaaaaaybe their true profitability shouldn't be judged by our ever-increasing myopic standards.