I liked the observation about people not 'seeing' the population total on the US Census page. So I tried it myself, since the Census home page has changed and

I liked the observation about people not 'seeing' the population total on the US Census page. So I tried it myself, since the Census home page has changed and I wouldn't be pre-conditioned where to look. http://www.census.gov http://www.census.gov I had to revert to Ctrl-F for 'population' to find the counter. The whole page is a mess of widgets and the first thing I started reading was the 'Census News' down in the middle. Everything else was disrgarded as 'noise' Standard page reading technique: 1. Click link 2. Content loads 3. Hit ESC to stop images loading 4. Quick scan for the search string 5. If not found, Ctrl-F. 6. If still not found, exit page.