I read webpages about like this: https://www.dropbox.com/s/2fc9sexvijmwdgn/Banner-Blindness.gif https://www.dropbox.com/s/2fc9sexvijmwdgn/Banner-Blindness.g...

I read webpages about like this: https://www.dropbox.com/s/2fc9sexvijmwdgn/Banner-Blindness.gif https://www.dropbox.com/s/2fc9sexvijmwdgn/Banner-Blindness.g... Because content is text that is readable. It's not the color. It's not the F-shape. It's that it looks like content because I can read it with little effort. To find anything else on that page I would have to consciously look at the "menu" and "wtf" areas. Images are rarely useful, so I frequently gloss over them too, I don't expect them to tell me anything useful or even to be related to what I'm reading. They're pretty things to look at if I want to look at pretty things that are just a waste of time (they're fun! they're not content.). Maybe that is why Google ads work so well?