Good questions! 1) They naively structured Facebook in the early days, and Peter Theil had them restructure. Then Eduardo didn't move, so his stock didn't vest

Good questions! 1) They naively structured Facebook in the early days, and Peter Theil had them restructure. Then Eduardo didn't move, so his stock didn't vest. That cost Zuck billions (according to his offhand comment). 2) When there was a problem, nobody would be allowed to leave. They don't do that anymore (because it's illegal), but teams sometimes commit themselves to it on their own. 3) People don't want to write him a check, but they also feel too bad to outrightly say "no". So, he had a ton of "they're about to write us a check"s, yet nobody ever did. 4) He wants us to show the world the benefits of SV's way of doing things. However, imposing it would upset people. Rather, we should be enticing them by showing them what it could be like.