What brings the question is 10+ straight quarters of double-digit increases in paid clicks despite only single digit increases in traffic. That could be - Mor

What brings the question is 10+ straight quarters of double-digit increases in paid clicks despite only single digit increases in traffic. That could be - More ads, in places where organic used to be - Lower quality organic results From where I sit, neither of those reflect an engineer's preference. I'd be more interested in hearing an explanation for a runaway ad click growth than hearing a very specific denial.