The real difference between what I pay for and what I won't pay for is not so much "long tail" vs. popularity but "specialness" which include exclusivity, insig

The real difference between what I pay for and what I won't pay for is not so much "long tail" vs. popularity but "specialness" which include exclusivity, insight and trust. Walt Mossberg of the WSJ is really popular in tech so it's not very "long tail" but he has the exclusivity, insight and trust worth paying for.