Had to read it a few times to figure out what was going on. tl;dr: Pay $5 to build other people's ideas with the opportunity to win up to $15,000 (Novartis' rev

Had to read it a few times to figure out what was going on. tl;dr: Pay $5 to build other people's ideas with the opportunity to win up to $15,000 (Novartis' revenue was $56B in 2012 [1]). How It Works • Brands present their business challenge. • Companies and developers create solutions over an intense weekend. • On Sunday, an all-star judging panel will score the top 3 mobile solutions and the winners will be announced. [1]: http://www.novartis.com/downloads/investors/reports/novartis-annual-report-2012-en.pdf http://www.novartis.com/downloads/investors/reports/novartis...