Exactly. Just because the cost to produce a web app is approaching zero does not imply that web apps are becoming more homogeneous. If anything, the opposite is

Exactly. Just because the cost to produce a web app is approaching zero does not imply that web apps are becoming more homogeneous. If anything, the opposite is the case, as a reduction in the time/effort to turn an idea into a reality results in more variation. The increasing ease of copying other people's ideas is the one mechanism by which improving technology does make webapps more similar. However, copying others has never been particularly difficult, and gaining a first-mover advantage, especially in high-margin or community-based apps, should provide sufficient reward for innovation.