It's not companies that "fine". Second, you can change your website to something like "unplug.me" or something. Furthermore, the word "Facebook" has been added

It's not companies that "fine". Second, you can change your website to something like "unplug.me" or something. Furthermore, the word "Facebook" has been added to the Oxford Dictionary which may play in your favor. It's been added as a verb. I'm not a lawyer, but I think you can use it that way too. Something like "unfacebook.me" .. But I'm just keyboard jockeying.