Brennan Dunn and Nathan Barry have both appeared on HN a number of times, and their approaches to selling eBooks and SAASes have included the option to pre-orde

Brennan Dunn and Nathan Barry have both appeared on HN a number of times, and their approaches to selling eBooks and SAASes have included the option to pre-order the book/prep-pay for the SAAS subscription at a discount. Something like this works great when you have an audience and/or have some decent previews to show. (btw, my takeaway here is not 'this only works for internet-famous people,' but rather, 'it's a great idea to build an audience for your idea and show them previews to keep the leads hot')