Branding. Though I'd be a little surprised if they don't ultimately get sued over the Soylent name. They'd be smarter to change it now before they have mass rec

Branding. Though I'd be a little surprised if they don't ultimately get sued over the Soylent name. They'd be smarter to change it now before they have mass recognition and it gets a lot costlier to do so. They can compete too on "nutrition". Talk about how the big corps cut corners (which they will) and how that reduces the utility of their finely tuned formula. Doesn't have to make sense, just has to sound plausible.