Any service that is dependent on network effects needs a plan to cultivate activity before it launches. It's crucial to offer engagement to the Real People that

Any service that is dependent on network effects needs a plan to cultivate activity before it launches. It's crucial to offer engagement to the Real People that are early adopters on your product, and the reality is that if you go hands-off and attempt to wait for the audience to self-materialize, you'll get a lot of people who drop by, make one post, and check for interaction a couple of times, and then never come back. It's a bad deal for everyone. Get together a group of people -- pay them if you have to -- who are committed to using your product before you do a real public launch, and then new users will immediately be engaged and it will grow from there. Launching without this spells disaster. If you are launching SaaS that doesn't depend on other parties' involvement, you should still gauge interest, but it's OK to start small.