They aren't talking about the campaign websites. Both campaigns had complex internal software systems to help target field worker campaign activities, get out

They aren't talking about the campaign websites. Both campaigns had complex internal software systems to help target field worker campaign activities, get out the vote efforts, monitor and respond to turnout data on election day, etc. According to various reports, the Obama campaign was hugely successful in this endeavor [1] while the Romney campaign's election day voter turnout system was a disaster [2]. [1] http://www.drdobbs.com/architecture-and-design/software-development-in-the-obama-campai/240146307 http://www.drdobbs.com/architecture-and-design/software-deve... [2] http://www.businessinsider.com/romney-project-orca-disaster-2012-11 http://www.businessinsider.com/romney-project-orca-disaster-...