From the blog post: "Video aspect? Let YouTube handle that part. E-Commerce aspect? Use Amazon’s system. Payments? PayPal. Social networking? Facebook. Don’t r

From the blog post: "Video aspect? Let YouTube handle that part. E-Commerce aspect? Use Amazon’s system. Payments? PayPal. Social networking? Facebook. Don’t reinvent any of these wheels. Focus on what’s left – what hasn’t been done." If you take what's been written literally, what did iPhone do in their first release that hasn't been done already? IMO Apple's greatest addition is their app store. And it came later in the cycle.