We wanted to emphasize the "press kit" part of the name. Press kits make information and media easily available to the press, just like our product. I don't th

We wanted to emphasize the "press kit" part of the name. Press kits make information and media easily available to the press, just like our product. I don't think "Presskitten" would have necessarily taken away from that, but in our minds "Presskit'n" just worked better.