Because a large number of investors and potential clients read Techcrunch, so having your startup mentioned on the site does a lot for your notoriety amongst th

Because a large number of investors and potential clients read Techcrunch, so having your startup mentioned on the site does a lot for your notoriety amongst the business crowd. While Hacker News, Engadget and Gizmodo might be more interesting to us hackers, their audiences expose your company to fewer business prospects.