On the one hand you're true, on the other hand if somebody steals £10 from my wallet every day I can budget my life to not care about it, but I'm still having m

On the one hand you're true, on the other hand if somebody steals £10 from my wallet every day I can budget my life to not care about it, but I'm still having money stolen from me. Just because it works now, if you could get rid of the fraud then either advertisers could get better value, or legitimate sellers could make more money, or both. Also, you'd be amazed how many advertisers don't track conversions. I've experience in both digital sales and buying, and on the sales side a huge number of clients wouldn't look at anything more than the impressions/clicks figures that we (truthfully) told them we delivered.