Outbrain, Taboola and the other "content recommendation networks" are selling clicks in the $0.05-0.15 CPC range. Those prices are going higher and higher, but

Outbrain, Taboola and the other "content recommendation networks" are selling clicks in the $0.05-0.15 CPC range. Those prices are going higher and higher, but publishers are buying up all the traffic they can at those prices to arbitrage against their direct-sold inventory.