4 ms·
Can't a lot of this be solved by purchasing pay-per-day ads? Paying per click or per thousand views just gives someone the incentive to increase clicks and vie
by ChrisNorstrom 13y ago
Can't a lot of this be solved by purchasing pay-per-day ads?
Paying per click or per thousand views just gives someone the incentive to increase clicks and views fraudulently. When you pay $10 to have your ad on the front page for the whole day the incentive to cheat disappears.
This is why I've been using Blogads.com and smaller networks instead of Google Adwords. The traffic is high quality, I don't have problems with high bounce rates and visitors that spend 0 seconds on my sites. I actually get legitimate traffic. Sometimes I over-pay for the ad space, sometimes I under pay.
Also, I knew a guy (who makes a social network and forums community platform for big companies) whose competitors would purposely pay an Indian company to search for his website in Google and click the sponsored ads using constantly changing IPs so they can cost him money and use up his budget. Something like 70% of his clicks were fraudulent.
Again, this wouldn't matter with pay-per-day/week/month advertising. Too bad it's not compatible with Google's current Pay-per-click auction / maximize profit system.