> they make you verify your identity first. Why would they do this? They were afraid that people would get sticker shock from looking at insurance prices that d

> they make you verify your identity first. Why would they do this? They were afraid that people would get sticker shock from looking at insurance prices that didn't include the money they would be getting from taxpayers to defray the cost. There are subsidy calculators out there that ask a few basic questions about income levels and you can get this information without requiring somebody's exact identity. The cynic in me suggests that this system was specifically designed to get somebody's identity because at some point this information is going to get funneled directly to the IRS with the goal of going after and hassling people who still can't afford healthcare.