3 ms·
> In fact, a recent study of Facebook ads shows ads were 1,790% more profitable on iOS. This is extremely incriminating for Android and is the worst kind of new
by meepmorp 13y ago
> In fact, a recent study of Facebook ads shows ads were 1,790% more profitable on iOS. This is extremely incriminating for Android and is the worst kind of news for Google.
I don't really know or care enough about the issue to have an opinion on the other points, but this one jumps out as kind of odd. Assuming the number is correct, is comparing Facebook ad revenue a meaningful proxy for overall viability of the platform as a money maker for, say, app developers?
- stevedc3 13y agoThe study suggests that people take actions on iOS and not on Android. Since most of FB's mobile ads are in fact mobile app installs, people are interacting and using the medium - 18x more on iOS than on Android. It's just one ad related study but the magnitude of the difference is staggering. (author of original blog post here).
- dannyr 13y agoAndroid encompasses all economic classes than iOS. Of course, you cannot make money on the poor as much as on the rich. Is there a study anywhere that given the same economic bracket (e.g. people who make $75K a year), that user will pay more because he/she is on iOS?
- yeukhon 13y agoI believe so especially for free apps. If your app depends on ads it makes sense. For paid it also matters because it means users are more likely to pay (however that is done).
- benatkin 13y ago> the worst kind of news for Google No, bad news for google's Android project would be that some important metric stopped growing. What it's at currently doesn't matter as much as the rate of change.