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Ok, this guy is using a couple of methods off BlackHatWorld (Probably the biggest SEO forum around if you haven't heard of it) So essentially this guy is build

by Matsta 13y ago

Ok, this guy is using a couple of methods off BlackHatWorld (Probably the biggest SEO forum around if you haven't heard of it) So essentially this guy is building this site, ranking it in Google using the churn 'n Burn method, then once its ranking well he'll contact local business saying he can link to them in return for a fee. Even though the domain is 6 months old, if you look at ahrefs this guy has 33k backlinks to the homepage. Google had a major SEO update on October 4th which essentially fucked up their algorithm more than it already was. This churn 'n burn method means that you spam out a zillion backlinks and you will rank really well until the next Google update comes along (which is around 3-4 months) You could do this in the previous Google update (Penguin 2.1) and I thought Google would fix this but they just made it easier. This is a good example of the method: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/576969-payday-loans-matt-cutts.html http://www.blackhatworld.com/blackhat-seo/black-hat-seo/5769... (This was the one of the guys that essentially figured out this method from what I can tell) So with this new Google update, they are getting rid of some of the spammy sites, but more spam sites just taken their places in the rankings. Now they are focusing on the amount of content on your site rather than the backlinks. So now 10 year old sites with hundreds of legitimate, high authority backlinks are getting outranked but spammy sites with 14 backlinks and 300 gibberish articles. I've also been reading that with local Google searches, you get results from completely different countries. For example, people in the UK were reporting that they were getting results from sites in Russia, Argentina and New Zealand instead of UK results. I don't think this happens as much in America from what I know. So I'm guessing Google is eventually going to iron out these problems, but it's a battleground at the moment. If you do get outranked by this guy, make a video with your keywords in the title, same with a Facebook and LinkedIn page and then buy a bunch of backlinks off Fiverr. They should outrank pretty much any other website in a matter of days.

alexweber 13y ago
Great post. I'm going to take this opportunity to suggest people check out Duck Duck Go. That is all.
- yen223 13y ago
  What does Duck Duck Go do to mitigate this sort of SEO attacks?
gwu78 13y ago
So the descriptive domainname is probably only to influence Google's ranking methodology? The domainname itself being a factor in the inferred "relevancy" of the content. Your explanation of this scam shows some of the flaws in relying on Google's methodology and ranking system to (re)"organize the world's information". Imagine if the world's libraries worked this way. The flaws should not simply be opportunity for scammers, they should be a signal to entrepreneurial innovators. In the same way that the flaws in first generation search engines like AltaVista (e.g., blurring of the line between commercial and non-commercial content in search results) were a signal to the entrepreneurs who created Google.

by Matsta 13y ago

alexweber 13y ago

Great post. I'm going to take this opportunity to suggest people check out Duck Duck Go. That is all.

yen223 13y ago
What does Duck Duck Go do to mitigate this sort of SEO attacks?

gwu78 13y ago

So the descriptive domainname is probably only to influence Google's ranking methodology? The domainname itself being a factor in the inferred "relevancy" of the content. Your explanation of this scam shows some of the flaws in relying on Google's methodology and ranking system to (re)"organize the world's information". Imagine if the world's libraries worked this way. The flaws should not simply be opportunity for scammers, they should be a signal to entrepreneurial innovators. In the same way that the flaws in first generation search engines like AltaVista (e.g., blurring of the line between commercial and non-commercial content in search results) were a signal to the entrepreneurs who created Google.