Help your Mom refresh her site content completely. Rewrite everything and reorganize it in a fresh new way. Make sure that you include some duplicate links for

Help your Mom refresh her site content completely. Rewrite everything and reorganize it in a fresh new way. Make sure that you include some duplicate links for the same pages and do proper canonicalization to indicate to Google which is the authoritative link. https://support.google.com/webmasters/answer/139066?hl=en https://support.google.com/webmasters/answer/139066?hl=en In the process of rewriting, change some of the key URLs, i.e. some of the pages that link to a lot of other pages on your site, and submit those changes to Google for recrawling http://googlewebmastercentral.blogspot.co.uk/2011/08/submit-urls-to-google-with-fetch-as.html http://googlewebmastercentral.blogspot.co.uk/2011/08/submit-... This will help defeat a copycat who has munged up their timestamps because Google will now believe that your mom's site is the original. Don't rewrite too much, i.e. no need to change every word, but just try to improve every page, make it a bit clearer, restructure the content to put the most important info first using journalistic pyramid style writing. Change some of the wording in headings and titles. Never make a change just for change's sake, but always make changes when they improve the content, and help the target audience for that page. You could even test a few pages on actual target audience members and ask them if they think the rewrite is better and clearer. Once you go through all of this, keep up the resubmissions to Google when key pages change, for instance the site map, index pages, portal pages, and so on. They will no doubt copy your site again, but it will do them no good. P.S. if you want to try an underhanded attack on the people doing this, don't go to a blackhat link spam site. Instead contact the site owners of all the real sites, and offer to help them for free, in making their site copy-proof. If you find anyone who actually paid money, urge them to report the fraud to police. Keep hunting for the people behind this, and when you find them, send a copy of all the official fraud complaints from all over the country to their local police department. That way you keep the moral high ground.