The problem is as old as mass media. The solution is the same. Make it illegal for a company pass advertisments as casual forum comments, wikipedia articles and

The problem is as old as mass media. The solution is the same. Make it illegal for a company pass advertisments as casual forum comments, wikipedia articles and generally forbid misleding the general public to believe that actual advertisments are part of other natural interactions. (This doesn't means that this practices will stop but that them can be punished) http://en.wikipedia.org/wiki/Advertorial#Legal_issues http://en.wikipedia.org/wiki/Advertorial#Legal_issues