Bigger companies get criticized all of the time for not being innovative or trying risky things. When they actually do try something risky and it doesn't work

Bigger companies get criticized all of the time for not being innovative or trying risky things. When they actually do try something risky and it doesn't work out (e.g. Twitter Music), they get crucified for shutting it down, even though in all likelihood it's the right thing to do. Can't win, it seems.