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These numbers tell me I’ll have to completely change the landing page as it’s not converting well. Don't optimize your site for HN unless you want to spe
by benologist 13y ago
These numbers tell me I’ll have to completely change
the landing page as it’s not converting well.
Don't optimize your site for HN unless you want to spend the next two years crawling towards your first thousand users - YouTube publishers in significant numbers just don't hang out here. Most startups should take heed of those numbers[1] too before they design a content strategy around HN hoping that will give them traction.
[1] 15,000 uniques led to just 78 trials, 1 paid customer
- pieterhg 13y agoFor sure, although my landing page is not really telling my product's story very well yet.
- NicoJuicy 13y agoI also thought the same, if your core-audiences visited your site and they could need it, they are probably gonna enter their mail. But i don't think a lot of HN people have YouTube video's so important, they would pay for tracking it. I could be wrong though :)
- bdcravens 13y agoSo much truth here. You may have a perfect landing page and still have less than 1/2% conversion. An HN traffic spike is a vanity metric unless you're selling to developers (with the very outside chance you'll impress upon a VC or someone else that provides value to your business)
- jdlshore 13y agoYep. Conversion percentages for my site drop like a rock whenever I get significant HN traffic. And my site (http://letscodejavascript.com http://letscodejavascript.com, a programming screencast) is directly relevant to the HN audience. I'm not complaining—even if percentages go down, signups go up—but the lesson I've taken away is that, while HN traffic is nice, it's flash-in-the-pan stuff, and not something I should pursue as a primary strategy. I think I can get better bang-for-the-buck focusing on other things, and if my work occasionally catches HN's eye, all the better.