Thanks for the links - interesting stuff! Why I'm interested: because much like money, analytics are a terrible master but a wonderful servant. If you're rule

Thanks for the links - interesting stuff! Why I'm interested: because much like money, analytics are a terrible master but a wonderful servant. If you're ruled by them, I agree, that's limiting - but if what they're doing is providing useful information about your audience, that's invaluable. This is particularly true if you're a recording-based artist (I am), as it partially allows you to restore the feedback that you'd get from a live audience. As many people have said, before you can break the rules you should probably understand them. Likewise, before you go against audience expectations it's helpful to know what they expect.