Make sure you and your co-founders have found a product that truly solves a user pain or need. I like to follow the Lean LaunchPad method of interviewing at lea

Make sure you and your co-founders have found a product that truly solves a user pain or need. I like to follow the Lean LaunchPad method of interviewing at least 10 potential users each week (minimum). It shouldn't be hard, heck, it is actually very fun because you end up learning things about your product from actual users. Here's the trick that my co-founders and I do: every time we pay for a service (eat at restaurant, buy groceries, etc), we always make it a goal to interview 1 person. Try it out! You will better understand your users AND if you truly have a product that amazes your users, just develop and you will see results. Good luck on your venture!