So? Do it anyway. Competition stimulates demand and the fact you've got long-lived competitors indicates there's demand already. By coincidence I was literally

So? Do it anyway. Competition stimulates demand and the fact you've got long-lived competitors indicates there's demand already. By coincidence I was literally about to sign up for Pingdom, but I'm going to try these guys out instead. If this had been your service, you'd have just had a new customer right now. Your success will depend on the quality and efficacy of your marketing.