Since Google makes a point of marking the link as "sponsored" and having a different background color I doubt most users click on it thinking it's a search resu

Since Google makes a point of marking the link as "sponsored" and having a different background color I doubt most users click on it thinking it's a search result. On the other hand I have witnessed with my parents that they don't differentiate between the URL bar and the google search box and most often type the URLs directly into Google. But I've never seen them click on an add as a result of this.