Spot on. There's no doubt as a candidate you need to be comparable but you differentiating yourself is a multiplier. I applied for a marketing job at a fire sa

Spot on. There's no doubt as a candidate you need to be comparable but you differentiating yourself is a multiplier. I applied for a marketing job at a fire safety firm. I'd never worked under a marketing job title (business development was my background) so I needed to differentiate. I burned off the bottom of my cover letter with some cheesy line like 'let me set your marketing on fire'. Got the interview.