3 ms·
I would imagine they a/b tested this quite extensively and have data that smiling people's faces cause whatever metric they are measuring to be at a better poin
by diziet 13y ago
I would imagine they a/b tested this quite extensively and have data that smiling people's faces cause whatever metric they are measuring to be at a better point than a plain login page. It'd be interesting to see how much.
- djrobstep 13y agoI've noticed a quite a few landing pages going for the "large photo of generic smiling person" (usually female) concept in recent times. This page, healthcare.gov, basecamp.com, and many many others. Kind of amazing/sad (though not surprising) that your average human can be persuaded with this kind of gimmick.
- icebraining 13y agoWhy is it sad ? It's a display of empathy. If anything, it's sad that some companies abuse it, but even as far as such manipulations go, at least this one provokes positive feelings instead of preying on people's insecurities and fears.
- tikhonj 13y agoI always think of these things as security vulnerabilities. Right in your brain! And getting a patch out is... tricky.
- egeozcan 13y agoThat made me remember one of the earliest examples: http://www.teamviewer.com/ http://www.teamviewer.com/
- eminh 13y agoThere was a good write-up on that from 37signals http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...