Of course, the catch here is that the 5C is not a "new iPhone" in the traditional sense. The 5S is the "new iPhone." The 5C is taking the place of the 5 in this

Of course, the catch here is that the 5C is not a "new iPhone" in the traditional sense. The 5S is the "new iPhone." The 5C is taking the place of the 5 in this cycle. If the 5C's numbers look better relative to the last analogous period, the sales of the 4 when the 4S was released, then this was a win for Apple (on a revenue basis.)