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Of course sales are poor...we are so used to paying a premium for the cool factor, and for quality (debatable), why would we go for plastic? It's largely (if no
by lchitnis 13y ago
Of course sales are poor...we are so used to paying a premium for the cool factor, and for quality (debatable), why would we go for plastic? It's largely (if not completely) a case of perception here. I just got off the phone with Apple because I need a new laptop. After tallying up a 15" Mac Book Pro with Retina Display, 3-year Apple Care, and a few other necessary extras, I'll be paying about $3k out the door. I wince as I write this but it's worth every penny for me...if I'm at Apple and I'm already being gouged, why not just get the best thing they have?
- jasonlmk 13y agoComes down to how inelastic I am at that price point as well. Personally, if I'm going to pay $739 for a 5c here in Australia, I might as well fork out an extra $130 to 'future proof' myself with the 5s. I get the feeling that Apple still needs to get the price of the 5c right.