Having semi-worked in the nightlife industry for a little while, I can assure you that the same phenomenon is very present here in the US. A night out in ATL is

Having semi-worked in the nightlife industry for a little while, I can assure you that the same phenomenon is very present here in the US. A night out in ATL is chock full of guys with spiky hair and fauxhawks wearing Affliction / Ed Hardy / whatever the new craze is and sporting more accessories than the girls that they're hitting on. Google "peacocking" and you'll see what I'm talking about. This just seems like more of westernized / American culture making its way to Japan, more specifically "local celebrity" / "rockstar" culture. The critics are even using similar terminology; hip-hop has been calling guys like this herbs for over a decade now. From Urban Dictionary: Herb - Someone who tries too hard to be cool. An overzealous poseur.