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A lesson in the power of brands and reputation. We like to think that we are above marketing, reputation, and stereotypes, but at the end of the day something f
by newsio 17y ago
A lesson in the power of brands and reputation. We like to think that we are above marketing, reputation, and stereotypes, but at the end of the day something from "techcrunch.com" or "stanford.edu" will almost always attract more eyeballs and respect than joeschmoe.com for the same piece of content.
- ryanwaggoner 17y agoI think it's a mistake to conflate marketing, reputation, and stereotypes. I don't have an unlimited amount of time to spend reading articles. Reputation is one indicator that I use in determining which articles to spend that time on.
- mixmax 17y agoReputation and brand is a product of good marketing.
- ryanwaggoner 17y agoThat's partly true, but the idealist in me also hopes it's the product of consistently high quality. Regardless, I think the association with "stereotypes" was what bothered me, along with the implication that people with high intellectual standards will ignore such things.