Interestingly, this shows that the economics of TV and the economics of YouTube are actually not that far apart. Breaking Bad's $400,000 per ad spot, at 10 mil

Interestingly, this shows that the economics of TV and the economics of YouTube are actually not that far apart. Breaking Bad's $400,000 per ad spot, at 10 million viewers, is noted as being remarkably high. That's $40 CPM. Whilst a lot of people are very cagey about their YouTube earnings, if you do enough asking around the numbers tend toward $2.50 CPM. It's frequently noted that popular shows which are able to sell show-specific advertising make a lot more than that. Even if you assume that a Breaking Bad-level YouTube success would only get a 4x multiplier to its ad value, that's still $10 CPM - only 4 times less than the on-TV Breaking Bad. I would have expected the difference to be considerably greater.