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I've said this before, but they wouldn't do it if it didn't work. Just google "video engagement vs. text engagement". It really does increase conversions and al

I've said this before, but they wouldn't do it if it didn't work. Just google "video engagement vs. text engagement". It really does increase conversions and alleviates a lot of confusion. It doesn't excuse the need for descriptive text, but rather complements any online offering. Seeing is believing. I agree with this sentiment, I too avoid video, but it is a very easily digestible format for a lot of people. Think about Leap Motion, would it have nearly been as interesting without the impressive video showing you why it's interesting?

Ruska 13y ago
That's their choice, obviously. I hate being forced to watch a video, and when I land on a page that only has video content I leave.
- bbwharris 13y ago
  I used to do that too. Now I squash my overwhelming desire to leave and I give it a shot. Almost everytime, I leave with a much better understanding of the product.
  - teddyh 13y ago
    But are you better for it, or have you just spent more time of your life watching what are, essentially, ads?
    - bbwharris 13y ago
      I honestly think I am getting a quicker understanding than skimming a bunch of text and letting my brain fill in the rest. So sure, I'm better for having taken the time.
crucialfelix 13y ago
Always important to remember that different people are affected by different modes of communication. I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts. Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same. Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.

Ruska 13y ago

That's their choice, obviously. I hate being forced to watch a video, and when I land on a page that only has video content I leave.

bbwharris 13y ago
I used to do that too. Now I squash my overwhelming desire to leave and I give it a shot. Almost everytime, I leave with a much better understanding of the product.
- teddyh 13y ago
  But are you better for it, or have you just spent more time of your life watching what are, essentially, ads?
  - bbwharris 13y ago
    I honestly think I am getting a quicker understanding than skimming a bunch of text and letting my brain fill in the rest. So sure, I'm better for having taken the time.

crucialfelix 13y ago

Always important to remember that different people are affected by different modes of communication. I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts. Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same. Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.