They are also fab leaders, at 22nm while everyone else is at 32nm. So, e.g. they could manufacture ARMs, and command a premium (say, for apple, leapfrogging the

They are also fab leaders, at 22nm while everyone else is at 32nm. So, e.g. they could manufacture ARMs, and command a premium (say, for apple, leapfrogging them 2 years ahead of the competition). The striking thing is that, per Hz, x86 is still far more powerful than ARM (like, integer factors, I've heard x5). If they can get the power consumption low enough and/or more performance is needed in phones/tablets, they could possibly win (though it seems unlikely). Their best bet is to lead the next disruptive category - watches or glasses or whatever it is - but unfortunately their bias towards performance over power consumption doesn't bode well for them.