2 ms·$0.22 is pretty cheap for customer acquisition though.by smackfu 13y ago$0.22 is pretty cheap for customer acquisition though.abalone 13y agoIt's not just for acquisition. It's an ongoing operating cost.smackfu 13y agoOf course, it all depends on the volumes. If someone uses the site 10 times, who cares about the $0.22? 100 times, you might start caring. 1000 times, you might not want them.