Just my two cents, but if you know your core functionality, you can try to meet your stakeholders and build a relationship before the sale. For my b2b saas pro

Just my two cents, but if you know your core functionality, you can try to meet your stakeholders and build a relationship before the sale. For my b2b saas product, I pitched the product to local businesses just to see how it would work. They gave some valuable feedback to change the product, then I cold e-mailed prospects. As much as I don't like buying templates, the cold e-mail template from appsumo really worked well for me http://www.appsumo.com/sumo-email-templates/ http://www.appsumo.com/sumo-email-templates/