4 ms·

Facebook ad profit 1,790% more on iPhone than Android

20 points by coloneltcb 13y ago

danso 13y ago
The story was not exactly what I expected....Facebook itself is not making that kind of profit, that is the findings of a third party that ostensibly is surveying advertisers on their CPM and what I'm guessing is their estimated revenue per click...how is the latter measured per advertiser?
loceng 13y ago
Interesting metric. I wonder if it comes down to deeper understanding of value something brings, and therefore the money it is worth to them - and if taking this practice throughout life, are they then more financially wealthy - or is it more Android buyers are in an non-controlled ecosystem, where the applications they need are free or cheaper - and so there are less profits This should really be used as a way to support and promote the idea that owning an Android is much cheaper in the end is cheaper for most, though it likely has a degree of apples and oranges comparison to it.
Mikeb85 13y ago
I wonder if this says more about the users of each platform? For instance, many people (especially younger people) are eschewing Facebook for things like Twitter and Snapchat...
baldfat 13y ago
1) This can't be true in terms of FaceBook profit 2) Facebook app on Android is a joke. It drains my battery about 70% faster. I get 10 hours with it uninstalled and 3.5 hours with it installed. On A Samsung Galaxy Nexus. Happens on different ROMs also.
- naner 13y ago
  I don't use Facebook's app but have you tried Greenify to see if that helps keep it in check?
iambateman 13y ago
>> CPC ads on iOS cost $.40, while they are only $.18 on Android. However, with negative ROI, it would appear that Android ads are expensive at any price. No...they would be expensive at or above the price where ROI = $0. And ALL ads on Android don't have negative ROI, even if they do on average.
chimmy 13y ago
I cannot come up with any correlation except bigger screens help you avoid ads better? All my ad clicks(or taps) on facebook on my phone have been accidental.
EpXe1dBJN 13y ago
Marketing more effective on iPhone users? quelle surprise

20 points by coloneltcb 13y ago

danso 13y ago

The story was not exactly what I expected....Facebook itself is not making that kind of profit, that is the findings of a third party that ostensibly is surveying advertisers on their CPM and what I'm guessing is their estimated revenue per click...how is the latter measured per advertiser?

loceng 13y ago

Interesting metric. I wonder if it comes down to deeper understanding of value something brings, and therefore the money it is worth to them - and if taking this practice throughout life, are they then more financially wealthy - or is it more Android buyers are in an non-controlled ecosystem, where the applications they need are free or cheaper - and so there are less profits This should really be used as a way to support and promote the idea that owning an Android is much cheaper in the end is cheaper for most, though it likely has a degree of apples and oranges comparison to it.

Mikeb85 13y ago

I wonder if this says more about the users of each platform? For instance, many people (especially younger people) are eschewing Facebook for things like Twitter and Snapchat...

baldfat 13y ago

1) This can't be true in terms of FaceBook profit 2) Facebook app on Android is a joke. It drains my battery about 70% faster. I get 10 hours with it uninstalled and 3.5 hours with it installed. On A Samsung Galaxy Nexus. Happens on different ROMs also.

naner 13y ago
I don't use Facebook's app but have you tried Greenify to see if that helps keep it in check?

iambateman 13y ago

>> CPC ads on iOS cost $.40, while they are only $.18 on Android. However, with negative ROI, it would appear that Android ads are expensive at any price. No...they would be expensive at or above the price where ROI = $0. And ALL ads on Android don't have negative ROI, even if they do on average.

chimmy 13y ago

I cannot come up with any correlation except bigger screens help you avoid ads better? All my ad clicks(or taps) on facebook on my phone have been accidental.

EpXe1dBJN 13y ago

Marketing more effective on iPhone users? quelle surprise