3 ms·
I think "exceeded expected" is a bit of marketing speak here. Did the sales really exceed what they expected? If so, they must be pretty bad at forecasting ho
by mehwoot 13y ago
I think "exceeded expected" is a bit of marketing speak here. Did the sales really exceed what they expected? If so, they must be pretty bad at forecasting how much of their own stock they sell, time and time again.
And if the 5C was one of the models that exceeded expected sales, why would they be notifying their suppliers of cuts? Wouldn't they be saying "Good news, sales are better than we thought".
The exceeded expectations is completely meaningless. It clearly didn't.
- antimagic 13y agoJust to be clear, Apple didn't announce that they exceeded expectations, at least not to my knowledge. They simply (and objectively) announced how many sales they had made, which beat analysts' expectations by a large margin.
- rustynails 13y agoAgreed. I also can't find any reference about iPhone 5s wildly exceeding expectations. It looks like Apple put two horses in the race. One performed as expected, the other did not. The article did say that iPhone 5s sales were good, but in my view, that's secondary. No burying the lede from my view.
- chucknelson 13y agoThey adjusted their revenue guidance upwards after announcing weekend sales. I would think at least one of the iPhone models exceeded sales expectations, not just "performed as expected".