Add that the 5C and 5S overlaps in price (more expensive 5C vs cheapest 5S). Add also that most consumers """"doesn't pay"""" the full price up front, instead

Add that the 5C and 5S overlaps in price (more expensive 5C vs cheapest 5S). Add also that most consumers """"doesn't pay"""" the full price up front, instead they will pay the phone over a two years contract... I would move the price band 100$ down for the 5C, just in the middle of the Samsung S3 and S4. Two birds, one shot.