You should probably say AAA titles are the shittiest business to work. I have people both worked at AAA titles and smaller games and the stories they tell are

You should probably say AAA titles are the shittiest business to work. I have people both worked at AAA titles and smaller games and the stories they tell are completely different. But still this is terrible. A project should not have crunch. The main reason is - it does not work. The only times I have experienced crunch working is when I was in creativity trap and after 16/18 hours of work I was so tired and almost drugged from caffeine that I started thinking outside the box and tried throwing crazy ideas at the code to see if it will work.