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Great work. I'll be keeping a close eye on this. I think the tagline "Grow your church community and increase giving" doesn't feel quite right. Specifically, "
by chad_oliver 13y ago
Great work. I'll be keeping a close eye on this.
I think the tagline "Grow your church community and increase giving" doesn't feel quite right. Specifically, "increase giving" sounds a little bit ... greedy, maybe? Every church I've been in recognizes that money is useful and necessary, but there's always that fear that people will feel like they have to give in order to be a Good Christian.
I'm not really sure how to improve the tagline, but perhaps you could focus on what money enables. The pain-point isn't that churches want more money, it's that they want to be able do more, help more, serve more.
- blankenship 13y ago“Grow your church community and fund your mission.” Or something of the sort. People respond to vision, not need.
- roycehaynes 13y agoChad - big thanks for your comment. I struggled on a tagline, but I think you nailed it. Focusing on "what money enables." After reading it more, its awkward to put money and church in the same phrase, especially for churches.
- roycehaynes 13y ago^I meant "increase giving" not "money"
- ceautery 13y ago>>its awkward to put money and church in the same phrase I have attended churches that would disagree with that sentiment. :) Can you tell us what the ADDO name means?
- roycehaynes 13y agoAddo means "to give" in latin.