3 ms·

We Put Surveys In Our Game and Tripled ARPU

33 points by dshankar 13y ago

iambateman 13y ago
This is cool. Is there a survey-ad-unit company for places other than mobile?
- ckelly 13y ago
  Survata (YC S12) powers surveywalls on publishers like magazines and news sites around the web. Edit: For disclosure - I'm a Survata co-founder
- thesnider 13y ago
  Google Consumer Surveys: http://www.google.com/insights/consumersurveys/publishers http://www.google.com/insights/consumersurveys/publishers
hfsktr 13y ago
I have mixed feelings here. On one hand I like the idea of alternatives to IAP. On the other (if I'm reading correctly) they are putting this on top of the already existing ads/videos ads/IAP. That they put it next to the IAP makes sense though. The user gets to see the prize (new level) and feels like they saved some money (even if they really didn't). I learned ARPU = Average revenue per user.
hayksaakian 13y ago
What are you doing to improve fill rates? Maybe the CPMs are so amazing because mostly nobody thinks it's worth it? I'm really liking everything I've read, but it seems too good to be true right now.
- cboxdev 13y ago
  PocketPanda is a brand-new company so they're still ramping up their sales side - the fill rate should improve soon. Given the amount of interest in companies like Survata and Google - mobile consumer research is the logical next-step. In the end, putting surveys in game seems like the best logical choice with most traffic going there and incentives being aligned well.
sosuke 13y ago
$1 or a survey. I didn't see what a survey was worth though. At $143 eCPM wouldn't that be about $0.143 per survey?
- cboxdev 13y ago
  Thanks for pointing out that calculation - the $143 figure was calculated from absolute impressions and completions, not unique impressions and completions. With unique figures, the eCPM jumps to $222.50. The survey was worth $0.25 in revenue per completion (response).
  - sosuke 13y ago
    See that starts to sound pretty darn good.
sprite 13y ago
How new is this company? Has anyone gotten paid from them yet? I can see eCPM dropping drastically as more people start to use them. I'd be interested in trying this out for some of my apps if there is a solid foundation behind this company.
- aplatshon 13y ago
  Foundation is very solid - just raised funds from top tier VCs and the team is experienced. Shoot an email to developers@pocketpanda.co or enter your email at pocketpanda.co/developers. Alamgir (runs the dev network stuff) will be happy to discuss at length and see if there's a good fit.

33 points by dshankar 13y ago

iambateman 13y ago

This is cool. Is there a survey-ad-unit company for places other than mobile?

ckelly 13y ago
Survata (YC S12) powers surveywalls on publishers like magazines and news sites around the web. Edit: For disclosure - I'm a Survata co-founder
thesnider 13y ago
Google Consumer Surveys: http://www.google.com/insights/consumersurveys/publishers http://www.google.com/insights/consumersurveys/publishers

hfsktr 13y ago

I have mixed feelings here. On one hand I like the idea of alternatives to IAP. On the other (if I'm reading correctly) they are putting this on top of the already existing ads/videos ads/IAP. That they put it next to the IAP makes sense though. The user gets to see the prize (new level) and feels like they saved some money (even if they really didn't). I learned ARPU = Average revenue per user.

hayksaakian 13y ago

What are you doing to improve fill rates? Maybe the CPMs are so amazing because mostly nobody thinks it's worth it? I'm really liking everything I've read, but it seems too good to be true right now.

cboxdev 13y ago
PocketPanda is a brand-new company so they're still ramping up their sales side - the fill rate should improve soon. Given the amount of interest in companies like Survata and Google - mobile consumer research is the logical next-step. In the end, putting surveys in game seems like the best logical choice with most traffic going there and incentives being aligned well.

sosuke 13y ago

$1 or a survey. I didn't see what a survey was worth though. At $143 eCPM wouldn't that be about $0.143 per survey?

cboxdev 13y ago
Thanks for pointing out that calculation - the $143 figure was calculated from absolute impressions and completions, not unique impressions and completions. With unique figures, the eCPM jumps to $222.50. The survey was worth $0.25 in revenue per completion (response).
- sosuke 13y ago
  See that starts to sound pretty darn good.

sprite 13y ago

How new is this company? Has anyone gotten paid from them yet? I can see eCPM dropping drastically as more people start to use them. I'd be interested in trying this out for some of my apps if there is a solid foundation behind this company.

aplatshon 13y ago
Foundation is very solid - just raised funds from top tier VCs and the team is experienced. Shoot an email to developers@pocketpanda.co or enter your email at pocketpanda.co/developers. Alamgir (runs the dev network stuff) will be happy to discuss at length and see if there's a good fit.