Indeed. Just because you're reasoning from first principles doesn't mean the people trying to understand what you're doing need to reason from first principles.

Indeed. Just because you're reasoning from first principles doesn't mean the people trying to understand what you're doing need to reason from first principles. One of my first principles for customer acquisition is that potential customers are looking for any excuse whatsoever to ignore you. Making understanding difficult for them is a very straightforward way to turn them off.