Another problem with small hosts is small sample size. Hosting is an odd product that everything is good until it's not. Many/most people never really have any

Another problem with small hosts is small sample size. Hosting is an odd product that everything is good until it's not. Many/most people never really have any sort of 'experience' with their hosting company. Which ends up as a default neutral/positive opinion. But it's really when there's some sort of incident that the real quality of a company comes out. Until a host is big enough, there generally aren't enough incidents and data points to say much about them.